TFDI approaches the Life Science market successfully harnessing the power of trade shows such as Medica, as well as visiting the market with delegations.
Working with the Life Science sector requires patience and diligence, a sector with verifiably the longest lead-time to market, miles of red tape, competition, a tough regulatory structure, and often country specific variations along with EU and UK protocols, all requiring companies to remain strong and committed as they journey towards successful market entry.
Patience does pay off. TFDI has worked with numerous companies’ achieving success, a testament to the fact that Europe remains a hotbed for medical innovation.
Products are becoming smarter across all applications from mobility aids, physiotherapy wearables and sports fitness devices, advances in scanning, monitoring, testing right through to storage and distribution such as the use of drones. Getting products in front of the right person as the right time remains key.
The TFDI team is sensitive to the needs of Life Science companies to quickly identify synergies and a common vision with a prospective partner. Our systematic approach to trade support provides companies with information to meet confidently with potential partners and quickly get down to business.
As well as the potential opportunities large businesses offer within their innovation teams and centres, academic research centres continue to be a way of creating partnerships too. Academic institutions conducting research in a specific area can be one route for an overseas company to break into Europe’s Life Science market. Partnerships in the form of commissioned projects or intelligence investment, often providing the strategic in-market contacts necessary for future sales success.
For real partnering to take place, mutual benefits must be established. The TFDI team has experience of weeding out organisations only interested in meeting to tick boxes for their quota at a trade show or abscond with your clever ideas. We keep abreast of developments throughout Europe, aiming to open a dialogue that will be beneficial to the companies we work for.
Life Sciences trade shows tend to be more niche than for other sectors, drilling down into the specific subject area rather than a generic industry focus. Some of the conferences we support our clients at are:
